Jerry Lorenzo from Fear of God is seen, outside Louis Vuitton
Source: Getty Images

Culture and Creativity: Meet Your New Favorite Black-Owned Luxury Streetwear Brands

With innovative designs and cultural relevance, black-owned streetwear is changing the game — and these brands that should be on your radar!


Feb. 29 2024, Updated 8:25 p.m. ET

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Streetwear is at the forefront of fashion and black designers are helping to lead the charge. These designers are expanding traditional boundaries and championing diversity and representation in the industry. Black-owned streetwear brands are playing an increasingly influential role by shaping trends that have reached the mainstream media.

With their innovative designs and cultural relevance, these brands are making a mark on the industry and paving the way for future creatives. These standout Black-owned streetwear brands are making waves and reshaping the landscape of men's fashion.

Fear of God

jerry lorenzo fear of god founder wears a white hoodie sweater
Source: Getty Images

Jerry Lorenzo, Fear of God founder, wears a white hoodie sweater

Fear of God, founded by Jerry Lorenzo in 2013, has become synonymous with luxury streetwear. Jerry previously worked as a party promoter and Diesel merchandiser. He explained that his goal in creating Fear of God was to create timeless pieces.

“I think it’s because maybe the goal of the company was never to stay relevant,” he told the South China Morning Post.

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He added: “But to create something that’s sustainable in the sense that we can consistently, at our own pace, put out a product that’s authentic.” The brand offers a minimalist take on athletic wear, blending comfort and style with high-quality sweatsuits.

From oversized hoodies to tailored trousers, the brand's collections seamlessly bridge the gap between street style and high fashion.

Daily Paper

hussein suleiman poses wearing a daily paper jacket
Source: Getty Images

Hussein Suleiman poses wearing a Daily Paper jacket.

Inspired by African heritage and culture, Daily Paper is an Amsterdam-based brand that celebrates the continent's diversity through its bold designs and colorful pieces.

Founded by Black creators Jefferson Osei and Hussein Suleiman, along with their friend Abderrahmane Trabsini, Daily Paper combines streetwear elements with traditional African garments.

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Daily Paper's collections not only pay homage to African culture but also serve as a platform for storytelling and empowerment, fostering a sense of pride and unity within the global community.

Pyer Moss

kerby jean raymond attends the  met gala benefit
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Kerby-Jean Raymond attends the 2021 Met Gala benefit

Pyer Moss has become a favorite for celebrities who like high-end streetwear. Pyer Moss sells graphic tees and statement outerwear that make a bold statement both on the streets and on the runway.

Through its collections, Pyer Moss tackles issues of race, identity, and activism, challenging the status quo and sparking important conversations. In 2021, the company launched its first couture collection, honoring black innovators from the past.

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The brand was founded by Kirby Jean-Raymond, a Haitian designer who was raised in New York. Kirby created Pyer Moss in 2013 and the company has since become a force in the fashion world. His work has garnered recognition from prominent figures like Swizz Beatz, Odell Beckham Jr., and Gabrielle Union.


samuel ross founder and creative director at a cold wall attends the moncler show
Source: Getty Images

Samuel Ross, Founder and Creative Director at A-COLD-WALL* attends the Moncler.

Founded by British designer Samuel Ross in 2015, A-COLD-WALL has quickly become one of the most popular streetwear brands.

Samuel, a protégé of Virgil Abloh and former collaborator with Kanye West, draws inspiration from architecture and industrial design. The result is a collection that blurs the boundaries between fashion and art. The brand has been featured in leading fashion publications like British GQ and Vogue and worn by some of the biggest names in hip-hop.

The author’s content and opinions have not been pre-reviewed, approved or endorsed by Discover.

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