Breaking Boundaries: Lil Uzi Vert Teams up With Marc Jacobs for Fashion Collaboration
Lil Uzi Vert has partnered with Marc Jacobs to celebrate a major milestone in the brand's history. Here's a look at their collaboration.
By D.M.June 29 2024, Published 2:41 a.m. ET
Philadelphia rapper Lil Uzi Vert is known for pushing boundaries in both music and fashion — making headlines with his style choices time and time again. Recently featured in Marc Jacobs' 40th anniversary campaign, the rapper's unique approach to fashion continues to spark conversations and challenge norms.
His bold choices have received mixed reactions. While some praised his confidence, others criticized the look, questioning its alignment with conventional masculinity.
Uzi, however, remains unfazed. The rapper continues to rock his unique outfits at shows and on social media. Now, Uzi is the face of a Marc Jacobs collection, and the campaign is marked by his outlandish fashion choices.
Lil Uzi stars in the 2024 Marc Jacobs campaign.
In a surprising collaboration, rapper Lil Uzi Vert joined forces with fashion designer Marc Jacobs.
The campaign, launched on June 14, 2024, features Uzi showcasing a special edition tote bag designed by Stephen Sprouse. The photoshoot highlights Uzi's bold fashion sense, featuring a sleeveless top, oversized shorts, and rain boots from Jacobs’ ready-to-wear collection.
The campaign is part of a larger celebration marking four decades of the Marc Jacobs label. It includes a series of images and videos in which Uzi models the exclusive tote bag, styled by Alastair McKimm and photographed by Nick Newbold. The Stephen Sprouse x Marc Jacob bag retails for $550 and is being sold on the brand’s website.
The campaign sparked controversy online, with mixed reactions to Uzi's unconventional style choices, though many praised his striking appearance and the stylish accessories featured. “Y'all couldn’t find a woman for this campaign?” one person wrote.
However, another added: “F--k the haters. This is a dope a*s shoot.”
Lil Uzi Vert has taken his fashion choices to the next level.
In addition to his shocking new fashion partnership, Lil Uzi Vert took the stage at Coachella 2024, sporting an outfit that left fans and critics buzzing. The rapper stepped out in a red leather ensemble and matching red hair. Netizens erupted with commentary, with many users expressing awe at the extravagance of the outfit, while others questioned Uzi’s decision to rock the ensemble.
50 Cent was also a vocal critic. He wrote in a post on Instagram (per ): “Something is in the water. What made you do that, bro?”
DJ Akademiks also offered his perspective on Uzi’s outfit at Coachella, suggesting a curious theory about the rapper's fashion statement. According to Akademiks, Uzi might have been inspired to make a bold statement after observing Playboi Carti's own distinctive wardrobe choices.
“I think Uzi was sitting back watching Carti wearing that thong, and he said, ‘What? This motherf--ker is trying to out-gay me?” Akademiks said. “He's seeing all of the s**t. Zesty … And he walked out there with a Birkin and a crop top.”
Uzi did not respond to the criticism, but he was clearly unphased. His Marc Jacob collaboration came months after his Coachella performance, proving that the rapper has no regrets about his unique fashion choices.