Travis Scott Makes Major Move in Sports Ownership With Baseball Stadium Deal
Travis Scott has expanded his career portfolio. His CACTI brand secured naming rights to a baseball stadium and Travis and leading the charge.
By D.M.Mar. 29 2024, Published 12:38 p.m. ET
Rapper Travis Scott can now add another accolade to his long list of career achievements. Since his career began in 2013, Travis has continued to prove why he’s a leader in the rap game.
His debut studio album, Rodeo, propelled him into the mainstream spotlight. The album's lead single, "Antidote," became a commercial hit, reaching the Top 20 on the Billboard Hot 100 chart. His subsequent projects, Birds in the Trap Sing McKnight and Astroworld, further cemented his status as a hip-hop icon.
Travis Scott performs during 2021 Astroworld Festival at NRG Park
In 2020, Travis made headlines with the launch of his hard seltzer brand, CACTI. The alcoholic beverages were a hit among fans of the Houston native. Still, the brand was discounted the following year after the tragic events during the Astro World Festival.
Travis relaunched the brand in 2023 and has shown no signs of slowing down. Travis’s CACTI has since secured the naming rights for The Ballpark of the Palm Beaches stadium, home to the Houston Astros during spring training.
Travis Scott during the Cactus Jack HBCU Celebrity Softball Classic.
Travis Scott buys naming right to The Ballpark of Palm Beaches stadium.
In February, Travis Scott announced that his CACTI brand would acquire naming rights to the beloved Houston ballpark. Travis called the moment a “dream come true,” as he has been a longtime fan of both teams.
“It's like one of those dreams come true, you know, you get to link up with childhood teams,” the rapper said. “It's two ball clubs that are extremely premier in what they do. You know, they move at a championship level.”
Travis Scott throws the opening pitch prior to a game between the Washington Nationals
The newly renamed CACTI Park of the Palm Beaches can seat nearly 8,000 fans and Travis’s brand will be front and center. The GRAMMY-winning musician was in attendance for the reopening of the stadium when the Astros faced off against the Nationals. Travis threw the first pitch at the stadium in celebration of the monumental honor.
Travis Scott joins other rappers who have a stake in a sports team.
Travis Scott is not the only major MC to dive into the sports world. The “Highest in the Room” lyrist may have been inspired by rappers who dived into sports ownership before him.
Jay-Z became a minority owner of the Brooklyn Nets in 2004 and helped spearhead a rebranding of the beloved basketball team. Jay also played an integral role in helping the team move from New Jersey to Brooklyn, which has helped revitalize the brand.
Similarly, Drake is basically an official Toronto Raptors player. The Canadian native has long been a fan of the basketball team, having regularly attended games throughout his career. Drake took his love for the team a step further in 2013 when he became the global ambassador for the Raptors.
Travis Scott celebrates cutting the ribbon of the CACTI Park
J. Cole has also made ownership a priority. In July 2023, the “Mr. Nice Watch” rapper became a minority owner of the Charlotte Hornets. The move came after Michael Jordan sold the North Carolina basketball team for a whopping $3 million, according to ESPN.
As a minority owner, Cole can drop Hornets merch, create a theme song, and even recommend players for the team.
