From Odd Future to Fashion Icon: A Journey Through Tyler, The Creator’s Style Evolution
Tyler the Creator has pushed the boundaries of style, inspiring fans and fellow artists along the way. Here's a look at his style evolution.
By D.M.Aug. 6 2024, Published 2:44 p.m. ET
Odd Future frontman Tyler the Creator has always been known to push boundaries in music and fashion.
Born Tyler Gregory Okonma, the “Yonkers” rapper burst onto the scene with an unconventional approach to music. Tyler's style has also been a key part of his public image. Throughout the years, the entertainer has undergone a style evolution, transforming from streetwear fanatic to fashion icon.
In February 2024, Tyler launched a collection for Louis Vuitton alongside Pharrell Williams. Tyler’s line of products includes jackets, pants, and knitwear in addition to a cheese board and a dog-shaped flight bag.
“I wanted to mix my style and Louis Vuitton's codes together in a way that felt slightly whimsical but could still be worn to the gas station on a Tuesday,” Tyler wrote on Instagram.
Let's break down Tyler’s style evolution – from streetwear pioneer to high-end fashion designer.
It all began with The Odd Future Era.
Tyler, the Creator of Odd Future performs at the Paid Dues Independent Hip Hop Festival.
In the early days of his career, Tyler’s outfits were a clear reflection of Odd Future. He rocked bold colors, graphic prints, and clashing patterns as streetwear became more mainstream.
Oversized Supreme hoodies, vibrant graphic tees, and mismatched patterns became synonymous with his early look, which signaled a departure from traditional hip-hop fashion norms.
Tyler, The Creator established a personal brand with Golf Wang.
Tyler, The Creator attends Diversity Speaks
Tyler took his love for fashion a step further by creating his own line of products. In 2011, he launched the clothing brand Golf Wang, and it has since expanded to Europe, Asia, and Australia.
From vibrant, color-blocked sweaters to unique accessories – like rings and socks adorned with cartoon characters – Golf Wang pays homage to the rapper’s streetwear roots.
The ‘Flower Boy’ movement was filled with vintage pieces.
Tyler, the Creator performs onstage during Mala Luna Music Festival
Upon the release of his fourth studio album, Flower Boy, Tyler switched up his style completely. The rapper began incorporating sweaters, vests, and slacks into his wardrobe with an aesthetic often described as "granddad chic."
However, Tyler did not stray too far away from his streetwear origins. In 2017, he partnered with to create the GOLF le FLEUR “One Star” sneaker along with a collection of hoodies, hats, and other accessories, per Billboard.
How did Tyler the Creator transition to high-fashion?
Tyler, the Creator attends the 10th Annual LACMA ART+FILM GALA presented by Gucci
As the decade changed, so did Tyler’s style. He began wearing tailored suits and avant-garde silhouettes combined with streetwear accessories.
His partnership with luxury brands signaled a shift towards a more refined and sophisticated aesthetic, but he still retained his love for urban culture. In 2020, the Grammy-winner partnered with Gucci for their “Life of a Rock Star” campaign alongside A$AP Rocky and Iggy Pop.
Tyler the Creator has become a huge name in fashion.
Tyler, the Creator attends the Louis Vuitton Menswear Spring/Summer 2024 show
Tyler continues to push the boundaries of fashion with his outlandish outfits.
Since bursting onto the scene in 2007, Tyler's style has evolved into a fusion of streetwear and high fashion.
Furthermore, his 2024 collaboration with Louis Vuitton marks a significant milestone in his career. The collection combines Tyler's eclectic tastes with Louis Vuitton's iconic monogram designs and luxurious appeal.
