Coach Prime’s Pockets Stay Prime: How Deion Sanders Continues to Secure the Bag
Deion Sander's net worth is just as big as his ego. The athlete-turned-coach has built a massive empire thanks to his time on the field and his coaching contracts.
By D.M.April 5 2025, Published 12:36 a.m. ET
The Breakdown: Coach Prime is thriving — and his bank account shows it. Deion Sanders has built a multi-million-dollar net worth with no signs of slowing down. His latest coaching contract includes a record-breaking salary.
Deion "Prime Time" Sanders is one of the best athletes to ever do it, and he has the net worth to back it up. Deion was a rare talent, who dominated in the NFL and MLB. In the NFL, he was that lockdown cornerback, winning two Super Bowl rings and earning eight Pro Bowl nods.
Deion brought the same energy to MLB, boasting a career batting average of .263, with 39 home runs, 168 RBIs, and 186 stolen bases. His speed and charisma kept fans on their feet, and he proved to be just as formidable on the field.
After hanging up his cleats, Deion transitioned to coaching. He has become just as popular as he was in his heyday and his net worth has only gotten bigger. Here is a look at how the athlete built his legacy.
What is Deion Sanders’ net worth?
According to Celebrity Net Worth, Deion has a net worth of $45 million. During his career as an athlete, Deion earned substantial sums from both the NFL and MLB. His NFL contracts amassed around $45 million, while his MLB stints brought in approximately $13 million, totaling nearly $60 million in career earnings.
The baller also capitalized on his "Prime Time" persona with endorsement deals with Nike, Pepsi, Sega, Burger King, American Express, and Pizza Hut. These partnerships reportedly added tens of millions to his wealth.
Deion later took the helm at Jackson State University, where he earned a modest $300,000 annually. His success there led to a position as head coach for the Colorado Buffaloes in 2023, and his need contract is hefty.
Deion Sanders
Athlete, coach
Net worth: $45 million
Deion Sanders is a former NFL and MLB superstar who now goes by "Coach Prime," as the head coach of the Colorado Buffaloes football team.
Birth name: Deion Luwynn Sanders Sr.
Birthdate: August 9, 1967
Birthplace: Fort Myers, Florida
Spouse: Tracey Edmonds (ex-fiance)
Kids: 5
Deon Sander’s contract extension increased his net worth significantly.
Per The New York Post, Deion initially signed a five-year, $29.5 million contract. However, that was later bumped to $54 million. This extension makes him the highest-paid coach in the Big 12 Conference and places him among the top 10 highest-paid coaches nationwide. Under this new agreement, Deion’s annual salary will start at $10 million in 2025 and escalate to $12 million by 2029.
Deion has expressed deep satisfaction with his role in collegiate football. During an episode of We Got Time Today, he addressed rumors that he was eying an NFL position – denying the claims.
“I couldn't coach pro ball,” he said (via Reuters). “Because the way they practice, the way they go about it, I couldn't take it. As a man, and as a football enthusiast, and I care about the game. The game is still providing for Troy and I, so there is no way I could allow that to happen on my watch. That would be tough.”
