PROJECT New York Creates Its First Retail Concept Pop-up
Informa Markets Fashion announced the launch of PROJECT New York’s new retail concept store.
The event, which is titled “Art, Artists, and Artisans: A concept pop up store presented by PROJECT New York,” is curated by Maurizio Donadi, a veteran in the fashion industry. The store will be open to the public for the duration of the two-day event.
The event will run two days, July 18 and 19, and will take place at 14 West 24th Street next to Iron 23. The store is open from 9 a.m. to 6 p.m. on the 18th and from 9 a.m. to 4 p.m. on the 19th.
Registration is now open and can be found on PROJECT New York’s website.
Donadi said that PROJECT is committed to “redefining the trade experience.” He said that his collaboration is meant to spark dialogue “intersecting creativity and responsible practices.”
“As retail has always been important to me, the opportunity to build this two-day pop-up is both an adventure and an energizing creative prompt,” Donadi said in the press release. “All good reasons to be a part of it.”
Edwina Kulego, the vice president of International & Men’s at Informa Markets Fashion said that Donadi is widely recognized for his “inherent ability” to curate collections and brings more than 40 years of experience to the industry.
“Authenticity is key to delivering a space that genuinely illuminates the societal trends shaping the creative direction of the contemporary men’s and gender fluid categories, and we could not think of a more perfect person to bring the retail store to life than Maurizio Donadi, our new curator and latest addition to the Informa Markets Fashion family,” Kulego said in the press release.
“Art, Artists and Artisans” will allow guests to shop for menswear and gender-neutral brands, but will also be “fashion meets art,” according to the press release. Donadi will also be selling exclusive pieces from his own TRANSNOMADICA collection. These include fade-from-raw, selvedge and made-in-Japan denim.
In addition to Donadi’s archive, the pop-up will also include eight to ten other hand-selected brands, including Jeff Hamilton, Homegrown, Vintage Heavy and Mitchell & Ness. There will be exclusive drops, from artists and designers across the globe in both “traditional and new mediums.” The drops include apparel, accessories and footwear.
Kulego said that the event will be a way to “discover up-and-coming brands and shop the available collections.”
“We could not be more excited to introduce a unique retail concept that allows consumers an exclusive opportunity to take home a piece of history,” Kulego said in the press release.