Klutch Athletics by New BalanceBy Bleu Magazine
Apr. 28 2023, Published 4:18 p.m. ET
New Balance and Rich Paul Celebrate the launch of Klutch Athletics by New Balance Line of Clothing
New Balance and Rich Paul celebrated the launch of Klutch Athletics through a series of events, including a pop-up shop, VIP brunch, and community giveback event benefiting the Boys and Girls Club of Kansas City and Good Sports. The partnership reflects the brand's focus on sports and lifestyle, and the community event involved 100 local kids, donations of equipment, and a newly-installed mural to benefit the youth.
The Klutch Athletics by New Balance Pop-Up Experience for those to see the new apparel line first-hand. A VIP Brunch where Rich, Chase Young and New Balance CMO Chris Davis spoke to guests in attendance – featuring a few big names from the NFL Draft.
The shop launched this new partnership with impact, reflecting the brand’s position at the intersection of sport and lifestyle.